So you would like to know the difference between black hat and white hat SEO. Well white hat search engine optimization is a technique which is undoubtedly called as an ethical web marketing technique in the worldwide market today. As a matter of fact, it is comprised of professional, reliable, and competitive e-marketing techniques called as On Page Optimization and Off Page Optimization. The purpose of using these techniques is to gain higher search engine rankings from different search engines immediately. All you have to do is to just bear in mind the usage of reciprocal link building all the time.
The fact of the matter is that it involves some professional techniques such as directory submission, article marketing, social media submission, blogs postings, blogs commenting, forums, and press release submission. On the other hand, black hat SEO does not include ethical aspects of search engine optimization at all. Rather it contains excessive keywords stuffing, irrelevant link building, fooling the search engines, etc. So, better is to stay away from it as much as you can since it is in the better perspective for any online industry at all.
Let me tell you my dears another important thing about ethical web marketing is that it would provide you many advantages on the dot such as organic traffic, improved website visibility, discovery of new website visitors, higher sales volumes, and longer business returns. However you would not see these benefits in black hat SEO at all. Hope you would have understood the difference between both of these techniques in a comprehensive manner.